The JOHOC Team
Our team is a diverse, welcoming group of experts passionate about helping your business grow. With local insights from around the world and hands-on experience, we’re here to guide your market entry and expansion, making your journey strategic and successful.
CEO, Founder
Expansion Strategist
Johan Danielsson

Johan is an experienced CEO, entrepreneur and business developer with a background spanning startups and large international companies. He specialises in international expansion, business development and strategic partnerships, helping companies identify opportunities, navigate new markets and build the relationships needed for sustainable growth.
Senior Advisor
Commercial Growth & Marketing
Therese Bengtsson

Therese is an experienced entrepreneur, marketing strategist and business advisor with more than 20 years of experience in brand development, CRM, communications and commercial growth. She has founded and led her own agency and worked with both entrepreneurial companies and large international
Senior Advisor
Finance & Growth
Marcus Süllmann

Marcus is an international CFO, board member and senior advisor with extensive experience in financial leadership, business transformation, M&A and international growth. He has held senior positions in global companies including Vodafone, Transcom, Ikano Group, DHL, Kellogg’s and Tetra Pak.
Senior Advisor
Leadership & Procurement
Nick Welby

Nick is an experienced CEO, CPO, non-executive director and board advisor with a strong international background in procurement, supply chain and business transformation. He previously served as CEO of the Chartered Institute of Procurement & Supply (CIPS) and held senior global leadership roles within Imperial Brands.
Senior Advisor
Finance & Business Control
Christoffer Ewerth

Christoffer has extensive international experience, having worked abroad and participated in several international business system implementations and organisational transformation projects across both the US and Europe. His experience also includes active roles in management teams and board work, giving him a broad perspective on finance, strategy, governance and operational development.
Senior Advisor
Strategic Sourcing & Supply Chain
Sara Hallberg

Sara is an experienced sourcing and supply chain leader, interim manager and senior consultant with a strong focus on people, strategy and technology. She specialises in developing procurement organisations, strengthening supplier relationships and translating sourcing strategies into measurable business value.
Senior Advisor
AI & Digital Transformation
Marcus Hansson

Marcus is an experienced digital strategist and business development advisor with more than 20 years of experience in product strategy, AI adoption and user experience. He specialises in connecting business objectives, technology and human needs to turn complex challenges into practical digital solutions.
Executive Partner
Norway Expert
Olaf Thommessen

Olaf is an experienced entrepreneur, executive and board member with a background spanning business, politics and civil society. He has founded companies and organisations and held C-level positions in global corporations, bringing extensive experience in leadership, business development and the Norwegian business landscape.
Executive Partner
France Expert
Martial Lhermitte
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Martial is an experienced business leader and advisor with a strong background in technology and service industries. He specialises in digital transformation, strategic growth and project management, bringing extensive experience in developing businesses and navigating the French market.
Executive Partner
Denmark Expert
Troels Jepsen

Troels is an experienced entrepreneur and business leader with a background in the creative industry. He brings extensive experience in sales, marketing and creative production, combining commercial development with strong knowledge of the Danish market and its business landscape.
Executive Partner
Spain Expert
Eric Meijer

Eric is an experienced international business leader and advisor with a strong understanding of the Spanish market. He supports companies in business development, market expansion and building the local relationships and commercial foundations needed to establish and grow successfully in Spain.
Executive Partner
Germany/Benelux Expert
Britta Von Wedel

Britta is an international marketing strategist, entrepreneur and business advisor with extensive experience in market research, business development, branding and communications. With deep knowledge of Germany and the Benelux region, she helps companies understand local markets, sharpen their positioning and identify opportunities for international growth.
Numbers are our strength
250+
Ambassadors & Experts
22 markets
Local presence, expertise and trusted networks across our markets
20+
Businesses supported in their expansion efforts