About us
Founded in Sweden in 2018, JOHOC Group helps businesses grow across Europe and beyond. We act as your strategic partner, local representative, and sales developer, offering the insights, expertise, and connections you need to succeed in new markets. With local offices and a network of experts, we provide comprehensive support tailored to your goals.
Our Services
At JOHOC, we focus on two key areas: Business Expansion and Business Innovation.
Business Expansion
Our Business Expansion services help businesses—from startups to established companies—enter and grow in new markets. Whether you’re targeting one country or multiple, we offer:
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Market Analysis: Clear insights into your target market.
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Market Entry & Expansion: Customized strategies for successful market entry and growth.
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Local Representation & Sales Development: Acting as your local presence to build partnerships and drive sales.
Business Innovation
Our Business Innovation services connect established companies with innovative solutions. Through memberships, we offer:
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Market Insights Membership: Access to exclusive webinars with leading startups, scale-ups, and industry experts.
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Innovation Labs: Outsource your innovation needs to our network, gaining specialized expertise and solutions without building in-house teams.
Why Choose JOHOC?
We are more than a service provider—we are your strategic partner on the ground. With local offices and a strong network, we connect you to the right people, offer practical insights, and help drive sales, ensuring your business grows successfully across borders.
JOHOC Group in short:
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Present in Scandinavia, Benelux, France, Germany, UK, Spain, Portugal, Canada, and the Middle East
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Own offices in Sweden, Denmark, Norway, France, Spain, Germany, and the Netherlands
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100+ Ambassadors across Europe
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Partner network spanning Western Europe, North America and the Middle East
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Large network of corporates and public institutions, which we support in becoming more digital and innovative
The JOHOC Team
Our team is a diverse, welcoming group of experts passionate about helping your business grow. With local insights from around the world and hands-on experience, we’re here to guide your market entry and expansion, making your journey strategic and successful.
CEO & Founder
Johan Danielsson
Experienced CEO, chairman, business developer and change manager from startups to large international companies. With passion for business relations and internationalization.
Executive Partner
Olaf Thommessen
Experienced leader from both politics, civil society and business. Have founded both businesses and NGOs as well as having had C-level roles in
global corporations. Extensive board member experience from various institutions.
Country Manager Germany/Holland
Britta Von Wedel
Based in Amsterdam and originally from Germany Britta oversees the Dutch and German markets. With broad experience in market research, business development, strategy and marketing.
Country Manager France
Martial Lhermitte
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Based in Paris, Martial oversees the French market. With extensive experience in the technology and service sectors, he specializes in digital transformation, strategic growth, and project management.
Country Manager Sweden
Mikael Abrahamsson
Based in Stockholm, Mikael oversees the Swedish market. With 20 years in sales, marketing, and SaaS, he brings deep expertise in driving growth and innovation across various sectors.
Country Manager Denmark
Troels Jepsen
Based in Copenhagen, Troels oversees the Danish market. He has an entrepreneurial background from the creative industry, with leadership roles in sales, marketing, and creative production.
Country Manager Spain
Eric Meijer
Coming soon.
Partner Manager
Linnea Forsbrand
Coming soon.
Numbers are our strength
100+
Sales Ambassadors
6 offices
Sweden, Denmark, Norway, France, Spain, Germany
20+
Businesses supported in their expansion efforts